{"id":14421,"date":"2023-01-20T06:40:09","date_gmt":"2023-01-20T06:40:09","guid":{"rendered":"https:\/\/coacharte.mx\/?page_id=14421"},"modified":"2023-11-17T15:19:51","modified_gmt":"2023-11-17T15:19:51","slug":"estrategias-de-comunicacion","status":"publish","type":"page","link":"https:\/\/coacharte.mx\/en\/estrategias-de-comunicacion\/","title":{"rendered":"Communication strategies"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"14421\" class=\"elementor elementor-14421\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8483ccb elementor-section-height-full elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"8483ccb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3da6780\" data-id=\"3da6780\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08e4116 elementor-widget elementor-widget-heading\" data-id=\"08e4116\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Estrategias de <span class=\"heading-blue\">Communication<\/span><\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-aef8d96 e-flex e-con-boxed e-con e-parent\" data-id=\"aef8d96\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-70e1a75 e-con-full e-flex e-con e-child\" data-id=\"70e1a75\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-add5dee elementor-widget elementor-widget-heading\" data-id=\"add5dee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Communication strategies<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b29db0 elementor-widget elementor-widget-text-editor\" data-id=\"5b29db0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Con la finalidad de dar claridad y certidumbre a cualquier proyecto es necesario crear una <strong>estrategia de comunicaci\u00f3n<\/strong> que acompa\u00f1e a la organizaci\u00f3n desde el inicio. Estos esfuerzos continuar\u00e1n durante y despu\u00e9s de la implementaci\u00f3n del mismo con el fin de crear conciencia, conocimiento, entendimiento, adopci\u00f3n y permanencia de los cambios.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-645a2b6 e-con-full e-flex e-con e-child\" data-id=\"645a2b6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc375e4 elementor-widget elementor-widget-image\" data-id=\"cc375e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/coacharte.mx\/wp-content\/uploads\/2023\/09\/network-background-concept-with-business-people-silhouette-city-skyline-night-double-exposure-network-effects-1024x684.webp\" class=\"attachment-large size-large wp-image-16116\" alt=\"\" srcset=\"https:\/\/coacharte.mx\/wp-content\/uploads\/2023\/09\/network-background-concept-with-business-people-silhouette-city-skyline-night-double-exposure-network-effects-1024x684.webp 1024w, https:\/\/coacharte.mx\/wp-content\/uploads\/2023\/09\/network-background-concept-with-business-people-silhouette-city-skyline-night-double-exposure-network-effects-300x200.webp 300w, https:\/\/coacharte.mx\/wp-content\/uploads\/2023\/09\/network-background-concept-with-business-people-silhouette-city-skyline-night-double-exposure-network-effects-768x513.webp 768w, https:\/\/coacharte.mx\/wp-content\/uploads\/2023\/09\/network-background-concept-with-business-people-silhouette-city-skyline-night-double-exposure-network-effects.webp 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c4e4955 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c4e4955\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0223cc8\" data-id=\"0223cc8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3b958a elementor-widget elementor-widget-heading\" data-id=\"d3b958a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">\u00bfC\u00f3mo hacemos estrategias de comunicaci\u00f3n?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8436be8 elementor-widget elementor-widget-text-editor\" data-id=\"8436be8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\">La comunicaci\u00f3n es un proceso indispensable para generar la interacci\u00f3n humana, sin embargo, en las organizaciones la comunicaci\u00f3n informal suele fluir con mayor rapidez y necesitamos anticiparnos para que los colaboradores no est\u00e9n mal informados y disipar dudas, temores, miedos o resistencias. Con la finalidad de dar claridad y certidumbre del proyecto, es necesario crear una estrategia de comunicaci\u00f3n desde el inicio, durante y posterior a su implementaci\u00f3n para crear conciencia, conocimiento, entendimiento, adopci\u00f3n y permanencia de los cambios.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e894f2 elementor-widget elementor-widget-heading\" data-id=\"9e894f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nuestro enfoque<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69d2752 elementor-widget elementor-widget-text-editor\" data-id=\"69d2752\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>El enfoque de Coacharte<\/strong> durante proyectos de Comunicaci\u00f3n est\u00e1 compuesto por 4 etapas a trav\u00e9s de las cuales acompa\u00f1aremos al proyecto. Estaremos presentes durante su implementaci\u00f3n para lograr los objetivos establecidos en tiempo, forma y con calidad.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-310ecec elementor-widget elementor-widget-image\" data-id=\"310ecec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"697\" src=\"https:\/\/coacharte.mx\/wp-content\/uploads\/2023\/02\/Imagen-19-1024x892.png\" class=\"attachment-large size-large wp-image-14939\" alt=\"\" srcset=\"https:\/\/coacharte.mx\/wp-content\/uploads\/2023\/02\/Imagen-19-1024x892.png 1024w, https:\/\/coacharte.mx\/wp-content\/uploads\/2023\/02\/Imagen-19-300x261.png 300w, https:\/\/coacharte.mx\/wp-content\/uploads\/2023\/02\/Imagen-19-768x669.png 768w, https:\/\/coacharte.mx\/wp-content\/uploads\/2023\/02\/Imagen-19-1536x1338.png 1536w, https:\/\/coacharte.mx\/wp-content\/uploads\/2023\/02\/Imagen-19-2048x1783.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46b0625 elementor-widget elementor-widget-text-editor\" data-id=\"46b0625\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Cada propuesta de soluci\u00f3n est\u00e1 hecha a las necesidades de la organizaci\u00f3n y alineada a sus objetivos.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-0ed455c e-flex e-con-boxed e-con e-parent\" data-id=\"0ed455c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6a080d elementor-widget elementor-widget-heading\" data-id=\"a6a080d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ahora profundizaremos un poco en cada etapa:\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c979a8 e-flex e-con-boxed e-con e-child\" data-id=\"4c979a8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7539843 e-con-full e-flex e-con e-child\" data-id=\"7539843\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f512df elementor-widget elementor-widget-image-box\" data-id=\"3f512df\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 28-02-2024 *\/\n.elementor-widget-image-box .elementor-image-box-content{width:100%}@media (min-width:768px){.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper,.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{display:flex}.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{text-align:right;flex-direction:row-reverse}.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper{text-align:left;flex-direction:row}.elementor-widget-image-box.elementor-position-top .elementor-image-box-img{margin:auto}.elementor-widget-image-box.elementor-vertical-align-top .elementor-image-box-wrapper{align-items:flex-start}.elementor-widget-image-box.elementor-vertical-align-middle .elementor-image-box-wrapper{align-items:center}.elementor-widget-image-box.elementor-vertical-align-bottom .elementor-image-box-wrapper{align-items:flex-end}}@media (max-width:767px){.elementor-widget-image-box .elementor-image-box-img{margin-left:auto!important;margin-right:auto!important;margin-bottom:15px}}.elementor-widget-image-box .elementor-image-box-img{display:inline-block}.elementor-widget-image-box .elementor-image-box-title a{color:inherit}.elementor-widget-image-box .elementor-image-box-wrapper{text-align:center}.elementor-widget-image-box .elementor-image-box-description{margin:0}<\/style><div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">INFORMACI\u00d3N<\/h3><p class=\"elementor-image-box-description\">Durante los primeros meses de la implementaci\u00f3n es importante dotar a la empresa de un flujo de informaci\u00f3n constante relacionada al proyecto para darlo a conocer, explicar cu\u00e1les fueron las razones por las que se decidi\u00f3 realizar el cambio, cu\u00e1les son sus objetivos, beneficios y alcance.\n<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ec7e09 e-con-full e-flex e-con e-child\" data-id=\"7ec7e09\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bfd80b elementor-widget elementor-widget-image-box\" data-id=\"6bfd80b\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">ENTENDIMIENTO<\/h3><p class=\"elementor-image-box-description\">La base para sensibilizar a la organizaci\u00f3n con respecto al proyecto consiste en lograr que las personas entiendan el prop\u00f3sito de este, cu\u00e1l ser\u00e1 el impacto que se busca, c\u00f3mo afectar\u00e1 tanto a la organizaci\u00f3n como a los colaboradores, clientes, proveedores, c\u00f3mo incidir\u00e1 en sus tareas y, finalmente, saber a t\u00edtulo personal que deber\u00e1 hacer durante la transici\u00f3n hacia el cambio. Tambi\u00e9n es importante notificarles qui\u00e9n puede apoyarlos durante la transici\u00f3n.\n<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a26859 e-flex e-con-boxed e-con e-child\" data-id=\"0a26859\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-88a370c e-con-full e-flex e-con e-child\" data-id=\"88a370c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d19ee8a elementor-widget elementor-widget-image-box\" data-id=\"d19ee8a\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">ADOPCI\u00d3N<\/h3><p class=\"elementor-image-box-description\">El proceso de adopci\u00f3n cobra relevancia cuando se valida la nueva forma de trabajo. Se comienza a dar certidumbre a trav\u00e9s de esfuerzos en dos frentes: capacitaci\u00f3n y comunicaci\u00f3n. Se comienzan a realizar actividades orientadas a la mejora continua.\n<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d19f38 e-con-full e-flex e-con e-child\" data-id=\"9d19f38\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69388a4 elementor-widget elementor-widget-image-box\" data-id=\"69388a4\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">COMPROMISO<\/h3><p class=\"elementor-image-box-description\">Es la \u00faltima etapa de comunicaci\u00f3n en un proyecto y est\u00e1 enfocada a fomentar el sentido de pertenencia y aceptaci\u00f3n de los roles y responsabilidades a trav\u00e9s del compromiso. Una vez que la gente aprende c\u00f3mo trabajar bajo el nuevo enfoque, lo entiende, lo asume y logra ver los beneficios es capaz de ayudar a otros a enfrentar el proceso de cambio.\n<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cea2179 e-flex e-con-boxed e-con e-parent\" data-id=\"cea2179\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c19324 elementor-widget elementor-widget-heading\" data-id=\"6c19324\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our clients<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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Estos esfuerzos continuar\u00e1n durante y despu\u00e9s de la implementaci\u00f3n del mismo con el fin de crear conciencia, conocimiento, entendimiento, adopci\u00f3n y permanencia de [&hellip;]<\/p>","protected":false},"author":25,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14421","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estrategias de Comunicaci\u00f3n - Coacharte<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coacharte.mx\/en\/estrategias-de-comunicacion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategias de Comunicaci\u00f3n - Coacharte\" \/>\n<meta property=\"og:description\" content=\"Estrategias de Comunicaci\u00f3n Estrategias de Comunicaci\u00f3n Con la finalidad de dar claridad y certidumbre a cualquier proyecto es necesario crear una estrategia de comunicaci\u00f3n que acompa\u00f1e a la organizaci\u00f3n desde el inicio. 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